Privacy Policy

Welcome to My Farewell Limited. We are a registered company based in the United Kingdom with company registration 11010637 of 3 Brindley Place, 2nd Floor, Birmingham, B1 2JB.

This privacy policy governs your use of the software application MY FAREWELL (APP) for mobile devices. The APP obtains the information you provide when you download and register the APP. Registration with us is compulsory in order to be able to use the features of this APP. When you register with us and use the APP, you generally provide (i) your name, email address, user name and password and (ii) transaction information to purchase and use this APP and any other information you enter into our system when using the APP. We may also use the information you provided us to contact you from time to time to provide you with important information and marketing promotions.

In addition the APP may collect certain information automatically as to the type of mobile device you use, your devices unique device ID, the IP address of your mobile device, its operating system type of internet browsers you use and information about the way you use the APP.

Only aggregated, anonymised data is periodically transmitted to external sources to help us improve the APP and our service. We will share your information with third parties only as required by law, i.e. investigation of fraud. You can stop all collection of information by the APP by uninstalling the APP.

Data Retention

We will retain your data for as long as you use the APP and for a reasonable time thereafter. We will retain automatically collected information for up to 2 years. If however you would like us to delete any data expressly provided by you via the APP please contact us at and we will respond in a reasonable time. Please note that some or all of personal data provided by you may be required in order for the APP to function.

All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted using SSL technology. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.


This privacy policy may be updated from time to time for any reason and we will notify you of any changes by posting a new policy on the APP. You are advised to consult this policy regularly for any changes as continued use is deemed acceptance of all changes.